Startups
Employer branding can't be faked
Ten things that worked for me, and why a thousand campaigns won't save a bad place to work.
There is no recipe
I replaced all the exclamation marks at the end of my sentences with question marks.
Startups don't have to burn you out
If you work like a crazy person, eventually you go crazy.
Evaluating startup ideas on two axes
For choosing a workplace, or for when a friend at a bar has "the next unicorn, bro".
Phantom features
The cheapest way to find out if anyone actually wants it.
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