Software engineer with more than 20 years of experience and a passion for solving problems with technology. I work heavily with AI, helping teams adopt it and building tools, products and agents. I’m also a startup co-founder, mentor, writer and public speaker.
Career
Full careerFrom first employee to co-founder and CTO, with two exits along the way.
MyRollFirst employeeAcquired by AVGMeta and WeWorkSenior engineerWilcoCo-founder and CTOAcquired by LemonadeLemonadeSenior Staff Software EngineerWriting
All 43 postsSo you are a Senior Engineer. Now what?
Or- how to grow as an Individual Contributor
Fuck You Startup World
That’s right, I said it.
The ultimate guide for side projects
In the last ten years or so, I made myself a habit to maintain at least one side project at every given moment. Those side projects served a couple of purposes…
Not everyone is a manager
And that’s ok
Tech Life as graphs
As a geek I often imagine situations in life as a math equations and graphs (don't you all do it too? What's wrong with you people?!). In this post I'll try to describe…
Talks
All 22 talksA Platform Team of One, With AI
Conf42 Platform Engineering, OnlineThe Journey of a Pixel in a React Application
React Summit US, New YorkThe $10,000 Horror I Don’t Regret
DevOpsDays Tel Aviv, Tel Aviv"Micro Frontends"- You Keep Using That Word, I Don’t Think It Means What You Think It Means
Reversim, Grill.JS, React Alicante and more, Poland, Spain and IsraelThe Mysterious Journey of Becoming a Senior Engineer
Reversim Summit, IsraelSide projects
All 13 projects
Kickoff
A fan’s home for World Cup 2026 resale-ticket data.
Cherish Motion
Turns old family photos into moving-memory videos: colorized and brought to life.
Park Autopilot
A theme park planning app for families, with real-time “what to do next” recommendations and a $4.99 day pass.
OnePercent
A professional growth mentor, one percent at a time.
HelpsHub
Personal AI experts on WhatsApp for fitness, nutrition and finance, including Ariel (nutrition), Ben (training coach) and Mia (travel agent).
Press
All pressנוסעים לפארק של דיסני? כלי ישראלי חדש יציל אתכם מהמלכודות
GeektimeFuck You StartUp World
Short film based on the postThe Developer Flight Simulator
Code StoryLevel Up as a Developer Through Practice
Learn With JasonHow to Become a Senior Developer
JavaScript JabberWilco raises $7 million Seed for upskilling platform for software developers
CTechAlso featured in WIRED, The Times, Microsoft Reactor, The IaC Podcast, Livecycle, IBTimes UK, NRKbeta, The App Guy Podcast.